Creating Delicious Plant-Based Products with Passion and Purpose

At Byron Plant Based our mission is simple:

To craft the most delicious plant-based products possible to nourish people and the planet.

Our Motto?  No compromise.

That means we won't ever release a product until we know it's the very best that we can do. For you and for the planet.

Our Story
Byron Plant Based was founded by Al Percival, who has a passion for food and a belief that the foods we eat make a huge difference to the world around us. There's incredibly strong evidence to show that plant-based foods are better for us and for the planet. In fact, Al believes that if we are to feed our growing population, we have to make a much larger switch to more sustainable farming practices.

The company was founded in 2017 by Al after a long and successful career in the IT industry where he was Managing Director for a multi-billion dollar corporation. The original products were created in his home kitchen before opening a small unit in Byron Bay in the Northern Rivers region of NSW. Al is still very much hands on in the business and is responsible for all our product development.

Our Founder and Chief Executive, Al Percival
Byron Plant Based Logo
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